We all know inherently that when it comes to video, quality is paramount. For OTT video, this often means ensuring that video content is delivered without any of those annoying pauses due to re-buffering. But just how important this factor is was discussed in an article today on Light Reading titled, “Will Buffering Blunt TV Biz Models”? Essentially, it describes new research data showing that a whopping 81.2% of video viewers abandon the video when they encounter slow load times, or re-buffering occurs.
OTT video has largely overcome the packet loss issue that plagues IPTV by using TCP, a reliable transport mechanism, rather than UDP, which is unreliable but some would argue more suited to live content. The quality issue with OTT is really re-buffering, which can only be resolved by smarter networks and increased bandwidth.







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